Marketing Plan
VYRA MARKETING
An integrated plan from discovery to repeat
The plan targets young Indian fitness users through digital content, creators, search, messaging and local communities.
One journey, connected channels
Each stage has a clear marketing purpose.
01
Discover
Social, YouTube and Google introduce VYRA.
02
Engage
Useful content and creators build interest.
03
Try
Product details, fit guidance and community activity reduce uncertainty.
04
Buy
A simple product experience supports conversion.
05
Repeat
Email, WhatsApp and community keep the relationship active.
The channel mix
Social
Instagram and short-form content for awareness.
Search
Google intent-led discovery for product needs.
Messaging
Email and WhatsApp for follow-up.
Community
Local runs, gyms and college fitness groups.